I just heard a radio advertisement announcing special deals at McDonald’s, but only for their ‘a la carte’ items. When did McDonald’s become so frou-frou that they started advertising in French?
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This Is Drivel 
A lot of large consumer-product corporations have been trying to scoop up part of the hipster/foodie market for a few years now. For example, Wendy’s started advertising their “sea salt-seasoned french fries”, and there are “dark chocolate” versions of Snickers, M&M’s, etc.
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